It's hard to imagine LavaBox being created by anyone other than Josh Thurmond. This portable campfire is a nexus of all the passions and purposes that drive his life. As a whitewater rafting guide, Josh stored supplies in military ammunition canisters, or "ammo cans," as the cans are waterproof and indestructible. They were also a constant symbolic presence among the wounded veterans with whom he did philanthropic work. "There's nothing more iconic in the military than the ammo can," he explains. As a volunteer firefighter in Colorado, he witnessed the devastation brought about by fires, and understood the potential danger of combustible materials used to create traditional campfires.
A self-described "big tinkerer," Josh combined all of these influences to create LavaBox, a propane-based burner inside of an ammo can, which has been a swift and stunning success in the outdoor space. Crucially, as fire bans continue to be passed throughout the western United States, LavaBox has been enthusiastically recognized by the National Parks Service and the Bureau of Land Management. Further contributing to his philanthropic efforts, one dollar from every sale of LavaBox is donated to Team River Runner, which teaches whitewater kayaking to wounded veterans.
Tune in to this episode of The Achievers to hear Josh explain why he eschews social media marketing in lieu of authentic customer testimonials, the importance of a supportive partner, and why it's just as crucial to know when to execute an idea as it is to know when to move on to the next one.
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