EP142 Building Your Business One Client At A Time

Hi all! I am sitting writing this late on a Sunday evening with a glass of whisky in one hand (a small glass I hasten to add) and typing with the other.  It's already a business year and we're only a week or two in!

In this episode, I have been pondering how you build your business and how, in particular, you do it one client at a time.

It's the Societies Convention in London next week and I spent much of today figuring out exactly what I'm going to be doing.  It's been a lot of fun, but it has highlighted my lack of liner thinking, that's for sure!

The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!

Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy!

Cheers P.

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Full Transcript:

 

[00:00:00]

SO it's late Sunday evening, and I'm sitting here on my own, the fire is ticking over, Sarah's fast asleep, and I have a glass in my hand of something, well, rather lovely. It's a glass of whiskey from my in laws who brought me a bottle of Dartmoor whiskey for my Christmas.

Tonight, Sarah and I have sat and watched Vera. Of all things, how middle aged can you get we sat and watched Vera on ITV? Why? Well, on Friday night we watched Oppenheimer. On Saturday night, we watched Saltburn. Tonight, we needed something, frankly, a lot less stressful. Harriet, our daughter, did warn us that Saltburn was a little bit on the, how do I put this, fruity side? But, I'm not sure Sarah or I were necessarily predicting it to be quite As lively as it was. And so tonight, we really did need something very gentle. Something very uncomplicated. A whodunit actually is relatively obvious and with no [00:01:00] major stress. Very, very different to the other two films.

Which may explain why I'm sitting here drinking a large whiskey that was bought by my in laws. It's been a busy week and I've just prepped a wedding which made me laugh. So, it's a wedding I shot a couple of weeks ago just before Christmas and at this wedding I met a pilot. Now, I've always had a theory that pilots get recruited on their debonair looks and their ability to say what they need to say over the microphone and sound reassuring.

Sure enough, as I got talking to him, both things became markedly apparent. So, I'm Paul and this is the Mastering Portrait Photography Podcast.

[00:02:00] Haha! So January appears to be running at full throttle and that is not an understatement.

I don't know what's going on for a moment emails coming in, inquiries coming in, the phone is ringing we're booked up solid, and next week of course is the Society's Convention, which I'm very, very much looking forward to. It was a shame when it moved around the year a little bit. I couldn't be there last year but this year back very much in full effect.

I'm running two workshops, one of which is sold out, the other I hope to see a large crowd. So on the 18th from 11. 30 to 1, headshots. And on that note today I spent the whole day. Piecing together exactly what we're going to cover because the way I've decided to do it is to just have two very basic strobes. Obviously, when you're doing a workshop at a convention, they give you a list of the kit you can cherry pick from and I could have had the very best of the very best.

[00:03:00] But the lighting I've chosen isn't, it's not that it's not great lighting, but it's not sophisticated lighting. Very simple lighting that every photographer would start out with, and for both my workshops, both the superclass and the masterclass, I'm going to use this very, very simple kit. Because I get a little bit frustrated when people say to you, oh, you must have amazing lights, or you must have an amazing camera.

In the end, it's what you do with these things. And not only that, but after we've finished doing a workshop, I want people to go away and say, Do you know what? I can do that