Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance?
Our guest this episode is Hanna Holman, a 2021 graduate with a BA in strategic communication journalism. She was a project manager with Mountain Tennessee Outreach Project, a group working to alleviate substandard housing in rural Appalachia, and is now the membership assistant at Public Responsibility in Medicine and Research, a non-profit dedicated to advancing ethical research. There, she handles member recruitment and retention, produces member content, and serves as a primary point of contact for PRIM&R’s members.
The episode covers:
Keep exploring this topic during Higher Logic's free webinar on March 21, Attracting and Retaining the Next Generation of Association Members and Staff. During the webinar, a panel of association professionals will discuss:
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