How to craft a content strategy you’ll actually use

All Episodes

February 15, 2024 • 13 mins

Do you wish that you could create a content strategy that’s both sustainable and actionable?

In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business.

This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use!

Mel covers:

✨ What a strategy is, and what it isn’t

✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy

✨ The 5 things to keep in mind when crafting a sustainable and connective content strategy

00:00 Introduction and Podcast Competition

01:19 Understanding Content Strategy vs Tactics

03:10 Why You Don't Always Need to Lead with Strategy

06:18 How to Craft a Useful Content Strategy

07:15 Tips for Creating a Strategy You'll Actually Use

10:15 Conclusion and How to Get More Help

Links mentioned in this podcast

How to leave a review

Here’s a few prompts that you can answer to leave your review!

Why you’ve enjoyed listening to the podcast so far
What topics you love hearing me talk about
Your favourite episode and why

Still stuck for ideas? Use AI to help you! Use this prompt:

Please write me an 80-100 word testimonial for The Powerful Content Podcast that I can leave as a review. I enjoy listening to it because [insert your reason eg gives me actionable ideas for my content, I resonate with what Mel says] and has resulted in me [insert your result eg feeling more confident, being more inspired to create content, motivated to be more consistent]

Terms & Conditions

Two winners will be drawn at random on 16 February 2024
You must be following @meldbusiness on Instagram
DM a screenshot of the review to @meldbusiness
Prize must be claimed before 30 June 2024
Book will be delivered once published

If you enjoyed listening to this episode, then you’ll also love:

Episode 4 – Using your content superpower
Episode 72 – 7 key elements of a meaningful content strategy

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 

👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Mark as Played