AI is a huge help for content creation, but how can you avoid being same-same?
In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.
00:19 The impact of AI on content creation
01:09 The disconnection through device addiction
01:35 AI and social media
02:20 The importance of personal touch in AI-generated content
04:13 The power of YOU-ness in content and how to use it to stand out
07:20 The impact of YOU-ness on engagement
08:17 Ways to bring more YOU-ness to your content
08:20 The power of storytelling
10:55 Having a message that matters
12:58 The importance of thought leadership
14:23 Conclusion: The three key elements to stand out
Links mentioned in this podcast
- Using stories to stand out
- Logic puzzles
- Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87.
If you enjoyed listening to this episode, then you’ll also love:
- Episode 65 – The one thing that’s missing from your message
- Episode 74 – 3 simple ways to improve your message
I use and recommend Podbean and Descript to edit my podcast.
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