Have you ever considered the legal aspects of running a competition for your business?
In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy.
Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools.
The episode delves into the legal considerations businesses must keep in mind when running competitions, focusing on the distinction between games of chance and games of skill, the legal obligations tied to each, and the importance of terms and conditions.
Emma offers insights into the practical aspects of ensuring competitions are legally compliant, highlighting the significance of transparency, privacy policies, and the responsible collection and handling of participant data.
The conversation also touches on the strategic benefits of competitions for business growth, such as increasing brand awareness and growing email lists.
Make sure you check out Emma’s free resource if you’re thinking about running a competition for your business.
00:00 Welcome to The Powerful Content Podcast
00:59 Acknowledgement of Country
01:25 Introducing Emma Houston and her journey
07:35 The Legalities of running competitions in business
09:48 Understanding competition types and legal requirements
22:35 Privacy, data, and compliance in competitions
28:16 Final thoughts
31:00 Connect with Mel
Where to find Emma Heuston
Facebook: www.facebook.com/readytobosslegal.com
Instagram: www.instagram.com/readytobosslegal
Website: www.readytobosslegal.com
Links mentioned in this podcast
If you enjoyed listening to this episode, then you’ll also love:
Episode 69 – Protecting your business legally with Tracey Mylerchranne
Episode 72 – Building audacious empires with Leanne Woff
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