In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsay's number one takeaway from her design school experience is the extreme resilience learned from selling ideas. Sean states that he's not a salesperson, and Lindsay disagrees. They discuss how strategy is both the thinking and the selling of ideas. But in today's world of shrinking budgets, ideas are not enough. You need to do more with less. Strategy enables you to design more meaningful ideas that move businesses and brands forward. Key message: Design smarter, not cheaper, ideas.
For reference:
Brand Master Podcast, Strategy in Experiential Design (W/ Paula Murray)
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