First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time...
In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drinks are not the answer.
The Two Marketeers discuss how effective brainstorms require an actual plan with clear objectives and focused outcomes. And when everyone in the room has a voice, there's an opportunity to challenge our own biases. They also talk about how important equity and diversity are to making sure participants feel seen and heard, creating an environment that encourages productive and progressive creative thinking.
Tune in to hear their thoughts on how to get the most out of your brainstorming sessions and how to generate ideas that are strategically aligned with the business challenges you are trying to tackle.
For reference:
FckOatly "Why hater-debunking FckOatly.com is more than a PR play"
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