This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment."
Which in Lindsay and Sean's opinion is painfully accurate.
With the rise of social media, the term 'trend' no longer means what it used to. In fact, it has become so ubiquitous many argue it has lost all meaning. From macro-trends to micro-trends, tidal behavioural shifts to hashtags of the day on TikTok, brands and the people who market them are feeling overwhelmed in trying to keep up. It's exhausting. Especially when it comes to brand strategy. Don't get Lindsay started...
Tune in as hosts Sean and Lindsay discuss the implications of our social-first trend-obsessed world of 'fast trends' and what brands and the people who market them can do to survive.
For reference:
Contagious, "Trends have lost all meaning"
Doritos, 'Doritos creates ‘triangle hunt’ contest to win over Gen Z'
AdAge Pride Month, "PRIDE MONTH GUIDE FOR BRANDS—NAVIGATING LGBTQ+ MARKETING AMID THE CULTURE WARS"
Book, "Non-Obvious"
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