Every post I've come across by Vlad Blagojevic for the past couple of years since stumbled across his content has been on the money. He is a long overdue guest and you won't be sorry you listened a few times and took notes.
Vlad is the co-founder of FullFunnel, which helps B2B companies implement account-based marketing strategies. He has built a large, loyal and appreciative audience on LinkedIn sharing practical advice on topics like understanding buyers, content marketing, and challenging traditional sales assumptions.
Key discussion points:
-
Rethinking traditional sales/marketing approaches
- Focusing on relationships over transactions
- Understanding buyers' journeys rather than chasing clicks
- Questioning pushy sales tactics and short-term thinking
-
Prioritising high-fit accounts
- Narrowing focus yields better ROI than spreadsheets approach
- Case study: Client increased deal size 10x focusing on 11 accounts
-
Standing out amid noise on LinkedIn
- Engage wider networks including influencers and colleagues
- Deliver expertise addressing buyers' struggles, not self-promotion
-
Downstream impacts of poor lead generation
- High failure rates waste resources and burden sales teams
- Disconnects between departments undermine customer experience
-
Unethical practices in sales/business
- Tactics damaging trust in decision-making need reevaluation
- Short-term thinking at expense of people has costs
Contact Vlad: To learn more about Vlad's work helping companies implement customer-centric strategies, check out fullfunnel.io or connect with him on LinkedIn.
Website: fullfunnel.io LinkedIn: linkedin.com/in/vladblagojevic
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