January 5, 2023 • 5 mins
The 🔑 to unlocking your next level of ABM?
🕵️♀️ social sleuthing 🕵️♂️
Lindsay McGuire of Formstack joins us on this week's Account Based Beverages to explain this concept:
🔎 study 10-15 people at top customer or prospect accounts
📓 write down what they share, comment on, or talk about
🎙 craft your messaging to their specific interests/concerns
Listen to the whole episode to hear the full breakdown & please subscribe to the Account Based Beverages Podcast if you aren't already!
🕵️♀️ social sleuthing 🕵️♂️
Lindsay McGuire of Formstack joins us on this week's Account Based Beverages to explain this concept:
🔎 study 10-15 people at top customer or prospect accounts
📓 write down what they share, comment on, or talk about
🎙 craft your messaging to their specific interests/concerns
Listen to the whole episode to hear the full breakdown & please subscribe to the Account Based Beverages Podcast if you aren't already!
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