October 13, 2022 • 27 mins
Cars and motorcycles are the most valuable assets for many Latin American families. People use them to access better opportunities and open income streams.
Colombian fintech R5 solves a major pain point for vehicle owners by offering low-cost, fast, and fair insurance and loans for vehicles. Its mission is to help vehicle owners save money.
Originally from Venezuela, Fernando Sucre, R5’s cofounder, was building a career in finance in the UK before moving to Colombia. Fernando used his banking experience to create a financial product that is improving the financial health of Colombians.
In this episode, I sat down with Fernando to discuss the lessons he learned from building tech businesses in Colombia, his path as an entrepreneur, hiring tech talent, and R5’s business model.
Starting a tech company in 2011 Colombia
In 2011, Fernando founded ComparaMejor.com in Colombia, which became one of the country’s leading insurance comparison websites. In 2018 ComparaOnline, the leading insurance comparison website in Latin America, acquired the company.
2011 Colombia was not the ideal place to start a tech business. When building ComparaMejor, Fernando lacked money and access to venture capital, and found it difficult to hire talent.
In this episode, Fernando shares the lessons he learned from building ComparaMejor in 2011 and R5 in 2018.
R5’s business model
R5’s business model is unique because it combines insurance and lending. R5 uses technology and algorithms to cross-sell by offering loans to clients who buy insurance and vice versa, thereby lowering prices
Traditional insurance companies often use very basic pricing methods. Instead, R5 built a pricing algorithm to provide better prices to customers.
Check out this episode of Crossing Borders to discover how R5 combined timing, artificial intelligence, and TV ads to become a successful business in 6 months.
Outline of this episode:
[01:10] - About R5
[01:37] - Insurance and lending for vehicles in Colombia
[03:07] - Fernando’s background
[03:50] - Steps that Fernando took to start his own business
[07:50] - Fernando’s decision to move to Colombia
[09:22] - About ComparaMejor
[10:32] - Starting a tech company in 2011 in Colombia
[13:37] - From R5’s idea to creating a business
[16:41] - How R5 became the business it is today
[19:29] - Special characteristics of the Colombian lending and insurance market
[21:08] - Advice to younger self
[22:34] - Book and podcast recommendations
[24:25] - What’s next for R5
People & resources mentioned:
Fernando Sucre
R5
ComparaMejor
ComparaOnline
Books
Principles: Life and Work by Ray Dalio
Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Podcast The Knowledge Project
Colombian fintech R5 solves a major pain point for vehicle owners by offering low-cost, fast, and fair insurance and loans for vehicles. Its mission is to help vehicle owners save money.
Originally from Venezuela, Fernando Sucre, R5’s cofounder, was building a career in finance in the UK before moving to Colombia. Fernando used his banking experience to create a financial product that is improving the financial health of Colombians.
In this episode, I sat down with Fernando to discuss the lessons he learned from building tech businesses in Colombia, his path as an entrepreneur, hiring tech talent, and R5’s business model.
Starting a tech company in 2011 Colombia
In 2011, Fernando founded ComparaMejor.com in Colombia, which became one of the country’s leading insurance comparison websites. In 2018 ComparaOnline, the leading insurance comparison website in Latin America, acquired the company.
2011 Colombia was not the ideal place to start a tech business. When building ComparaMejor, Fernando lacked money and access to venture capital, and found it difficult to hire talent.
In this episode, Fernando shares the lessons he learned from building ComparaMejor in 2011 and R5 in 2018.
R5’s business model
R5’s business model is unique because it combines insurance and lending. R5 uses technology and algorithms to cross-sell by offering loans to clients who buy insurance and vice versa, thereby lowering prices
Traditional insurance companies often use very basic pricing methods. Instead, R5 built a pricing algorithm to provide better prices to customers.
Check out this episode of Crossing Borders to discover how R5 combined timing, artificial intelligence, and TV ads to become a successful business in 6 months.
Outline of this episode:
[01:10] - About R5
[01:37] - Insurance and lending for vehicles in Colombia
[03:07] - Fernando’s background
[03:50] - Steps that Fernando took to start his own business
[07:50] - Fernando’s decision to move to Colombia
[09:22] - About ComparaMejor
[10:32] - Starting a tech company in 2011 in Colombia
[13:37] - From R5’s idea to creating a business
[16:41] - How R5 became the business it is today
[19:29] - Special characteristics of the Colombian lending and insurance market
[21:08] - Advice to younger self
[22:34] - Book and podcast recommendations
[24:25] - What’s next for R5
People & resources mentioned:
Fernando Sucre
R5
ComparaMejor
ComparaOnline
Books
Principles: Life and Work by Ray Dalio
Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
Podcast The Knowledge Project
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.