"The Game-Changing Power of Integrating Sales and Marketing Strategies" featuring Dan Drucker of Canon

Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic, the impact of technology saturation, and the game-changing role of video in driving engagement. Tune in to gain valuable perspectives on aligning sales and marketing for success in the ever-evolving digital landscape.