Explosive Retention Marketing Strategies In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website. Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club. In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon. Timestamps 01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website 06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club 07:15 - About True Shot Gun Club 07:50 - Building an email list of 10 million subscribers 10:33 - Developing strategic partnerships with other brands 12:50 - How 10 million email subscribers impact overall marketing strategy 15:06 - Using contests as a retention marketing strategy 18:22 - The technology behind True Shot Gun Club’s retention marketing 21:51 - Fidelatis’s role in True Shot Gun Club’s retention marketing 24:35 - Getting started with segmentation 26:08 - Keeping a high open rate with high email send frequency 28:30 - Most important KPIs in retention marketing 30:32 - Key Takeaway: Be Consistent; Marketing is a marathon 32:53 - Outro Featured Guests | Curt Staubach LinkedIn Lion’s Share Marketing Podcast Learn More About Tyler & Jon
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