In this episode of Talk to the Elephant, we chat to behavioural scientist, Joe Glassfield, to explore the ethics of behavioural science in the world of money – and ask:
- how important is it for communicators to have a good foundation in behavioural science?
- what are the positives and negatives of using behavioural science to inform the way we communicate about money and pensions?
- how can we use our understanding of people ethically – especially when it comes to influencing how they spend and save?
- and how will artificial intelligence, like ChatGPT, impact the future of behavioural science?
Mark as Played
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