Get More Referrals Today

Being a service business usually means that you rely upon your service being fantastic.

You rely upon referrals and having clients that talk about you.

And you rely on word of mouth and organic marketing.

As a service professional / service business I'd go a step further and say you are in the business of human relationships and not (insert whatever it is that you do).

Every service business is in the industry of H2H and when we un...

Finally we got some LEADS... But is your thinking of what a lead really is killing your conversions and turning them into clients?

95% of the time, it is a big, fat YES it is!

A lead is not someone who is ready to hand over their credit card and buy your product or service.

A lead is simply someone who has identified a pain point within them and now is in the searching stage for a solution.

Unfortunately, because we see leads the w...

One of the biggest problems for most businesses is understanding where their ideal clients hang out, were their pot of gold is hiding and what to do when they find that pot of gold.

It is one thing to say I'm going to do Facebook Ads, Google Ads, SEO, Networking, etc, but are you really tapping into your pot of gold?

In this 'Get More Referrals Today Podcast' I'll walk you through not only how to find your pot of gold, but the key ...

Way back since the 1900's there were places for business owners to gather and talk to one another about business.

As the years have gone on we've moved from the saloons, to networking events and conferences and today we have the Juggernaut that is social media.

But... With the loss of it being face to face and the art of conversations quickly diminishing are you actually doing it correctly?

In todays "Get More Referrals Today" podc...

Are you one of those people that spend the average 8 mins a day on LinkedIn or 28 minutes a day on Instagram or 1hr 38mins on Facebook?

Whether you are or you aren’t you been told by many people that your business needs to post, interact and been seen on these platforms.

But is it a waste or time or great advice to be posting everyday and being seen on all the major platforms?

In this ‘Get More Referrals Today’ podcast we are going...

Besides Marketer's just about every other business hates having to find new leads and turn them into clients.

It would be great to be able to just have interested people talk to you and you can work out if there is a fit or not.

That's what a 'Client Acquisition System' should do.

To build one you need 3 elements and in this 'Get More Referrals Today' podcast I'll walk you through exactly what they are and how to create them yourse...

Finding strategic partners to grow your business is a great marketing strategy 

Right now there are hundreds, if not thousands, of your potential clients sitting in other people's audiences

All you need to do is find them and create win/win opportunities with these people

In this 'Get More Referrals Today' podcast let me walk you through the 4 steps to our Strategic Partner framework and why changing your thinking what you can do w...

Over the past decade of helping businesses get more referrals I'd say THIS is the biggest problem that I see others make.

A referral is someone you know, sharing your business and solution to someone you don't know and them coming into your world for you to nurture and talk to.

The mistake then, is not having what we call an 'attraction tool' for those people that you know to share, promote and circulate to the people that they kno...

TRUST... It really is the key to business and being able to survive in business.

BUT, what actually is it?

Most people talk about trust as if it's a thing.

Just hand me a plate of trust please.

But the fact is, trust isn't a thing, it's a feeling.

It's a feeling that allow people to feel a connection and bond with you.

When this occurs they then say 'I trust you'.

When you understand this, you will also start to understand how you ...

One of the best ways to grow a business is through creating strategic partnerships.

The ability to leverage into other people's audience is just smart marketing.

The problem however is that most businesses just don't create the sorts of opportunities that they want.

They get frustrated with the lack of action and often just find it easier to do it themselves.

When you create the right sort of strategic partnerships and you put in p...

If you are wanting more leads then this episode is for you.

Every form of marketing is about LEVERAGING into other people's audiences 

HOWEVER how you do it, makes a HUGE difference to your overall success.

Tune in and find out why whether you pay (advertising) to leverage into an audience or you get endorsed really matters and how this little thing called 'transfer of credibility' and make the world of difference to your results.

...

Marketing can be a confusing word, what activities should you be doing? Where should you be doing them? And how to I make my marketing work so I get new clients?

Instead of worrying about all of those questions lets make it much easier and ask ourselves this.

How do I bring people wo have the pain point I solve into my world!

In this 'Get More Referrals Today' podcast I'm going to separate how to attract new leads and then what to ...

If you are in business then you know social media is a MUST to get exposure, be seen and hopefully snag a few more clients.

The only problem is, that for most, it's a lot of effort for very little return and there is a simple reason why!

The strategy and key action is wrong. We focus on telling rather than involving and therefore 'posting content' becomes the key action where in fact it really is the last.

In this weeks 'Get More R...

Getting leads for your business is a MUST!

But, unfortunately it never seems as easy as what people make it out to be.

They tell you to get a lead magnet

Share that lead magnet out to the world 

And like magic you should have new leads and new clients.

But, that just doesn't happen.

Here is why... It has nothing to do with your lead magnet (most the time) and everything to do with your understanding of what your lead magnet is supp...

Most people believe that if you do a good job that that is enough for others to send you referrals.

Unfortunately, that is not quite correct.

Without a doubt you MUST provide a great service or product BUT there is more to it.

If you want to increase your referrals and start running campaigns that will help you get more referrals then you need to listen to this weeks podcast.

There are 3 key things you need to learn about the 'othe...

Depending on who you speak to MARKETING can mean something different to every single one of them.

Marketing is paid traffic, it's SEO, it's networking, it's putting up social media posts, it's doing video's 

NO it is none of them!

Marketing is all about how you bring a person who doesn't know that your service exists and has the pain point that you solve into your world.

When we simplify marketing down to the basic principals it be...

YES!!! You've got someone who is interested in becoming your client, so what do I do next?

NO, don't just keep sending them your emails or messages showing your solution or trying to make yourself look like a genius.

It's tapping into the wrong part of the brain. 

What you need to do is brain chemicalise them and get them seeing you as a person they trust, a person they can bond with and a person that can make their life better.

Un...

Marketing is such a loose term for businesses and one that frustrates many, as they try to unlock this secret.

The simple fact is there is no secret and 99% of the time your marketing is not working because you don't actually understand the 'set up and system' that is required for any marketing to work.

You see marketing is not just using a channel like FB ads, social media posting, networking, referral groups, SEO, etc, etc, etc a...

Cross promotions are one of the most powerful ways to fill your audience (pipeline) with new potential clients and it's one of the easiest to set up.

Just the other day as I received my order from Booktopia and the power of cross promotions was staring me right in the face.

Here is what they did and how you could do something similar with your business.

PS: We Help Our Clients By…

1. Building them strategic partner networks and t...