Sustainable Ecommerce

Welcome to Episode 74

https://sustainable-ecom.com/ep74

If you’ve been listening to the show for a while, you’ll likely have picked up that as a keen diver, the ocean plastics problem was one of my key motivators in setting up Sustainable Ecommerce.  

So, there’s a special place in my heart for entrepreneurs working to solve that problem by using or averting ocean plastics. 

When my friend Peter Donnelly from the Sustainability Cha...

Welcome to Episode 73

https://sustainable-ecom.com/ep73

Back in the first show of the year, I proposed the brand collaborations were going to be one of the most important marketing strategies for 2023, so I though it was well and truly time we explored what that actually means, and how to do it effectively.

Over the years I’ve had many conversations with brand owners about doing brand collaborations. Some, like Maxim Gellman we hea...

Welcome to Episode 72!

https://sustainable-ecom.com/ep72

As we know, authorities around the world are hard at work stamping out single use plastics, especially within the food service and hospitality space.  Reusable alternatives to things like coffee cups have exploded in usage, and are a genuine alternative for the majority of times when you’re grabbing some caffeine. 

But what happens for spontaneous purchases? 

News in NSW rece...

Welcome to Episode 71!

https://sustainable-ecom.com/ep71

On last weeks show we opened a doorway into sustainable logistics with Sendle. James last week just touched on Collection Points, or PUDO points as one facet of their drive towards Net Zero logistics.

In today’s show, I wanted to dive a little deeper, and help you understand just how important they can be in delivering a better customer experience, how they can help you off...

Welcome to Episode 70!

https://sustainable-ecom.com/ep70

I thought I’d start with something a little different today, so here’s a little riddle: 

What am I?  I am used by every single physical product brand in every vertical.  I am essential to your business model.  I am essential to your customer experience yet I am almost completely out of your control. I am one of the largest part of your cost base and one of the largest parts...

Welcome to Episode 69!

https://sustainable-ecom.com/ep69

There is no doubt that we are now entering the age of increased scrutiny.  Scrutiny from regulators who are increasingly cracking down on false claims, but also scrutiny from potential customers and consumers who are looking to for ways to validate their choices and feel confident that brands they buy from are doing the right things.

That usually means 3rd party certification...

Welcome to Episode 68!

https://sustainable-ecom.com/ep68

On today’s show we take a look at a brand that’s turning the sales of sustainably-made bedding basics into social good.  Laura McConnell Conti is the co-founder of GoKindly, a social enterprise that donates 50% of profits to women and non-binary people experiencing housing stress through charities like Juno and Women’s Housing. 

In our chat Laura shares her personal journey t...

Welcome to Episode 67!

https://sustainable-ecom.com/ep67

Last week we heard the first part of our conversation with Lucy Jeffrey from Bare Kind, and we explored how she communicates impact, which included some really important lessons for all impact-entrepreneurs. 

If you haven’t already listened, I recommend you backtrack and listen to that episode first, because it sets us up for today’s show. 

But the reason I asked Lucy to join...

Welcome to Episode 66!

https://sustainable-ecom.com/ep66

Today we’re chatting with a founder who’s every breath is focused on driving profit to enable her brand’s purpose.  Lucy Jeffrey is the inspirational young founder of Barekind, a brand that makes a range of animal themed bamboo socks. With every sale, 10% of profits from go directly to supporting conservation projects protecting the featured animal.

Now, I asked Lucy to join ...

Welcome to Episode 65 of Sustainable Ecommerce!

https://sustainable-ecom.com/ep65

If you were to take the time to go all the way back to Episode 1, you’d hear my original definition of Sustainable Ecommerce. 

While my knowledge of this space has certainly exploded thanks to all the amazing guests we’ve had on the show, chatting to today’s guest forced me to look all the way back to those foundation principles and remember that abov...

Welcome to Episode 64!

https://sustainable-ecom.com/ep64

Today we’re chatting with the founder of another brand making very deliberate, conscious decisions to reduce their footprint and help their customers live more sustainable lives.

Prue Rocci is the founder of Rocc Naturals, a dental care brand aiming to make more nutritious toothpaste without the lasting impact on landfill. 

In fact every year, over 1.5billion tubes of toothpa...

Welcome to Episode 63 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep63

One of the most important and challenging aspects to sustainability marketing is ensuring your story is authentic.  You can and should get science-backed proof in the form of certifications, and I’m working on a mini-series to help you with that later this year.

While those elements are important, they’re not the full story.  To choose you...

Welcome to Episode 62!

https://sustainable-ecom.com/ep62

Obviously its inspiring and sexy to chat with the founders of brands that have been built from the outset to solve sustainability problems. Whether that’s actively using up recycled materials and eliminating trash or working on minimizing food waste or turning into something of value, they always make for compelling episodes.

But I never want to lose sight of the fact that ...

Welcome to Episode 61!

https://sustainable-ecom.com/ep61

As brands we can help consumers live more sustainable lives in many different ways. Perhaps central to our value in that regard is what we make our products out of, the materials we choose to use. 

So, I’m always very excited to discover new sustainable materials, especially in the fashion and apparel space.  One particular area I’ve been reading up on is the emerging field o...

Welcome to Episode 60!

https://sustainable-ecom.com/ep60

Frankie Layton is the founder of the Dirt Company, among the earliest of this new breed of brands in the laundry and home cleaning space truly redefining what it means to be sustainable in this category.

As a founder of an early stage brand, it can be so confusing to know the best pathways to grow and evolve, but reflecting back on this conversation with Frankie I’m forced to...

Welcome to Episode 59!

https://sustainable-ecom.com/ep59

You might be forgiven for thinking that I’m becoming a little obsessed with brands that turn waste into value, and you’d be right!

Last week we had Goodcitizens, aiming to Untrash the Planet by turning post consumer plastic into desirable eyewear.

This week we have another incredible Aussie entrepreneur, who’s getting even grubbier (pun very much intended) by using insects to...

Welcome to Episode 58!

https://sustainable-ecom.com/ep58

It’s so tempting isn’t it, to believe that other brands and other entrepreneurs have all the answers and so have had an easy path to success.  We’ve all been sucked in by the alluring stories of hockey stick growth. Few brands like to share the real story lest it tarnish their investable image. 

But when you’re a purpose driven brand, honest & transparency about the realities...

Welcome to Episode 57 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep57

Last week I got to chat with Nikki Ciancio, from Blaek Store, who’s been focused on re-inventing retail and build a model that supports consumers as we all move to a more circular economy.  I loved having that different perspective on things, and so this week I though it would be cool to get another angle on things, this time with a Corpor...

Welcome to Episode 56 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep56

This week we return to sort of normal programming by chatting with the founder of a sustainable retail store. Nikki Ciancio is the Co-Founder of Blaek Store, a retailer store attempting to define a better model model for supporting consumers on their journey to sustainability. 

Of course, Nikki’s brand is doing the hard work of carefully c...