Marketing Mentors Podcast

In this episode, Elena offers essential advice on enhancing confidence within the workplace. Drawing inspiration from Dr. Carol Dweck's research, she emphasises the importance of a growth mindset for overcoming challenges and securing continuous improvement. 

They advocate the value of perpetual learning, recognising all kinds of progress, and keeping a record of achievements to boost self-awareness. They also highlight the critica...

In the latest episode of Marketing Mentors, we dive into the powerful collaboration between sales operations and sales enablement. Learn how to leverage call recording and coaching tools to capture crucial information and refine your selling process. We explore the importance of creating a process map, defining exit criteria, outlining buyer and seller actions, and identifying key contact roles. Zooming in on the Close Plan, we dis...

In our latest episode of Marketing Mentors, we discuss the challenging but essential topic of dealing with difficult people. From identifying what potentially makes someone difficult to navigating interactions with them, we explore practical strategies and techniques to handle these situations effectively. Drawing from past experiences, cultural influences, and different values, we look at the root causes of difficult behavior. Lea...

In this episode, Linda and Tasha guide you through setting and achieving your 2024 goals. Discover why writing down 50 goals can lead to deeper insights and how assigning timelines can turn aspirations into actions. In this episode, you’ll learn strategies to maintain focus in a world full of distractions, including the power of vision boards, accountability buddies, and timely reminders. Learn the importance of selective focus by ...

In the first episode for 2024, you'll learn how to become an independent problem solver in your workplace. Rather than bringing the problem to colleagues, an effective leader would instead independently come up with a solution and bring that potential solution to his or her colleagues. Doing this changes the way you're perceived in the workplace and builds you into a leader. If you want to become an ultimate problem solver in your ...

Your organisation's culture is important, so how can you protect it? In this episode, you will learn about the four key pillars to safeguard your organisation's culture, including transparency, open communication, radical candor, and the "hire slow, fire fast" mantra. If you want to fortify your workplace culture against potential challenges, then this episode is for you. Learn how to build and protect a powerful business culture i...

Do you find yourself being a perfectionist more often than not? There's probably a place for perfectionism, but most of the time, it holds you back. If this is you, learn once and for all how to beat perfectionism. In this episode, Tasha and Linda discuss the potential roots of perfectionism, the line between helpful and harmful perfectionism, how to identify if you're a perfectionist, and how to deal with it. Check out this episod...

In this episode of Marketing Mentors we explore the dynamic shift from one-off feedback exchanges to a holistic culture of feedback within organizations. This culture isn't just about giving and receiving comments; it's an organic, welcoming environment where collective feedback is the norm.  

Teams come together to improve as one, fostering collaboration and shared responsibility.  

Furthermore, this culture emphasizes feedback fr...

In this episode of Marketing Mentors, Tasha and Linda share golden nuggets of wisdom that'll resonate especially with those avid podcast listeners and anyone gearing up for their first keynote presentation. 

When you're standing on that stage, it's your time to shine as a storyteller. Being passionate about your topic is key, and it's through your passion that your audience will feel the magic. Remember, pacing and well-timed pause...

In their latest Marketing Mentors episode, Tasha and Linda delve into Robert Waldinger's TED Talk, "What Makes a Good Life?" They examine insights from the extensive Harvard Study of Adult Development, spanning 75 years in the pursuit of understanding happiness. 

Contrary to conventional wisdom, the study's findings reveal that enduring, positive relationships, not material wealth or fame, are the foundation of a fulfilling life. S...

Tune in to our latest podcast episode as Linda and Tasha, your marketing mentors, dive into the crucial topic of staying focused amidst the allure of shiny new tactics.  

Learn how to avoid getting caught up in non-essential, flashy digital marketing and sales reactive tactics. Discover why honing in on strategy and key focus areas is the true game-changer. 

Linda and Tasha emphasize the significance of aligning milestones with the...

Get ready to elevate your strategic thinking in this enlightening podcast episode! We'll explore powerful tips to become more strategic in your endeavors. First, we delve into the concept of thinking about the big "why" and the broader picture. Understanding the purpose behind your actions allows you to align your efforts effectively. Next, we dive into the importance of setting clear objectives. Learn how to define specific object...

In this episode of the Marketing Mentors podcast, we delve into essential tips for seamlessly integrating into a new marketing job without ruffling any feathers. To avoid rubbing colleagues the wrong way, refrain from making drastic changes right off the bat. Instead, invest time in cultivating strong relationships and rapport with your team. Demonstrating respect for existing processes while offering valuable insights will help fo...

Join us for an exhilarating episode where we uncover the secrets of A-players in the professional world. Learn why A-players are eternal students, constantly investing in their growth. Discover why they surround themselves with talented individuals and thrive in collaborative environments. We'll explore the importance of viewing marketing as a profit center and the balance between planning and execution. Unveil the power of radical...

With 80% of online media consisting of videos and businesses reporting a 76% performance boost, it's clear that video is a game-changer. In this episode, you will learn about the transformative power of video communication and will discover three ways to leverage video effectively. Linda and Tasha explore how video enhances internal client communications, drives sales success through personalised videos and connection-building, and...