A leading authority on local search for over 20 years, Greg Sterling, VP of Market Insights for Uberall, shares his take on how mid-size businesses should navigate COVID-19. The pandemic has changed the way customers search and shop, and businesses must adapt to meet their customers halfway. Businesses should improve the customer experience, focus on customer reviews, and evolve shopping experiences to tackle COVID-19. Optimizing websites, social media, ads, and utilizing marketing spend make it possible for businesses to recover. Learn all this and more in this episode of Back to Business: COVID-19 & You.
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