February 11, 2024 • 20 mins
In our 2nd STEP of ZeChange let's learn how to make a habit attractive and irresistible.
It may not be possible to transform every habit into a supernormal stimulus, we can however make any habit more enticing. To do this, we must start by understanding what a craving is and how it works. Today we begin by examining a biological signature that all habits share—the dopamine spike.
Research has shwn that when it comes to habits dopamine is released not only when we experience pleasure,but when we anticipate it. It is the anticipation of a reward, not the fulfillment of it, that gets us to take action. Our brain has far more neural circuitry allocated for wanting rewards than for liking.
Let's explore in more depth....
Please click this link for a 'summarising' i-Midmap.
https://jimbennett.global/wp-content/uploads/2024/02/ZeChanges.pdf
It may not be possible to transform every habit into a supernormal stimulus, we can however make any habit more enticing. To do this, we must start by understanding what a craving is and how it works. Today we begin by examining a biological signature that all habits share—the dopamine spike.
Research has shwn that when it comes to habits dopamine is released not only when we experience pleasure,but when we anticipate it. It is the anticipation of a reward, not the fulfillment of it, that gets us to take action. Our brain has far more neural circuitry allocated for wanting rewards than for liking.
Let's explore in more depth....
Please click this link for a 'summarising' i-Midmap.
https://jimbennett.global/wp-content/uploads/2024/02/ZeChanges.pdf
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