October 17, 2022 • 24 mins
In this episode, host Dr Renee Beale is joined by Associate Professor Kathryn Backholer and Ruby Brooks from the Institute for Health Transformation’s Global Centre for Preventive Health and Nutrition (GLOBE) to delve into Kathryn and Ruby’s research on junk food advertising.
A recent study led by Kathryn and Ruby demonstrated how junk food companies have turned to platforms such as TikTok to turn children into brand ambassadors for their products. Together, Renee, Kathryn and Ruby unpack the study’s findings and discuss an upcoming study that will use world-first technology to quantify exactly how much harmful advertising children see and engage with online.
The Institute for Health Transformation at Deakin University is making better health and wellbeing easier for everyone to achieve. Follow us on Twitter @ IHT_Deakin or visit our website iht.deakin.edu.au to stay up to date with some of Australia’s leading health researchers.
A recent study led by Kathryn and Ruby demonstrated how junk food companies have turned to platforms such as TikTok to turn children into brand ambassadors for their products. Together, Renee, Kathryn and Ruby unpack the study’s findings and discuss an upcoming study that will use world-first technology to quantify exactly how much harmful advertising children see and engage with online.
The Institute for Health Transformation at Deakin University is making better health and wellbeing easier for everyone to achieve. Follow us on Twitter @ IHT_Deakin or visit our website iht.deakin.edu.au to stay up to date with some of Australia’s leading health researchers.
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