Homecare Owners Corner
Thank you for visiting Homecare Owners Corner! This channel is dedicated to helping you grow, scale, buy or sell a Home Care Agency with real-world strategies, insights, and support. Many of the episodes you’ll find here mirror the content from our YouTube channel — we’re sharing across both platforms to reach and support a broader audience of home care agency owners. If you find value in what we share, please remember to like, share, and subscribe to the channel! Website: https://www.thebrionesgroup.com Facebook Group https://www.facebook.com/groups/PreparePlanRebuild
Episodes
April 28, 2025 • 14 mins
Ready to transform your homecare agency? In this episode, we dive deep into five proven strategies that will help you identify and attract your ideal clients — the ones who align with your mission and fuel your agency’s growth. Julio Briones breaks down how to leverage your agency’s purpose, analyze your current client base, craft a detailed ideal client persona, align your services with the right payment sources, and build referra...
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April 28, 2025 • 20 mins
Join us for a special Ask the Home Care Expert live Q&A session with Julio Briones, CADDCT, CSP, CDP — a nationally recognized consultant and strategist in the home care and senior care industry. In this interactive episode, Julio answers real questions from listeners, offering expert advice on agency growth, operations, compliance, and strategic planning. Whether you're just starting out or looking to scale your business, this...
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April 28, 2025 • 32 mins
Join Julio Brionis as he dives into the essentials of communication in homecare marketing and business development. Learn effective strategies and tips. Like and share! Comment Below your thoughts.
00:00 Introduction
01:17 About the Speaker
02:30 Business Development
03:36 Key Elements
06:19 Pain Points
08:07 Desire to Fix
10:08 Resources
15:25 Decision Makers
18:28 Importance of Trust
22:03 Next Steps
27:45 Clear Steps
30:27 60 Day Trial
31:31...
00:00 Introduction
01:17 About the Speaker
02:30 Business Development
03:36 Key Elements
06:19 Pain Points
08:07 Desire to Fix
10:08 Resources
15:25 Decision Makers
18:28 Importance of Trust
22:03 Next Steps
27:45 Clear Steps
30:27 60 Day Trial
31:31...
Mark as Played
April 28, 2025 • 27 mins
Are you a home care business owner looking to expand and thrive in today's competitive market? Join us as we delve into proven strategies for business growth in the home care industry. Our seasoned home care industry consultant shares valuable tips, best practices, and real-life examples to help you take your business to the next level. Whether you're considering expanding into new markets or seeking ways to attract more clients, t...
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April 28, 2025 • 58 mins
In today’s episode, we’re sharing exciting updates from The Briones Group and answering real questions from homecare agency owners looking to grow and strengthen their businesses. Whether you’re just starting out or scaling your agency, these insights are designed to help you navigate your next steps with confidence. If you find today’s conversation helpful, be sure to subscribe, leave us a review, and let us know what topics you’d...
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November 18, 2022 • 22 mins
On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.
Over the last 7 plus years, Nick has helped thousands of companies all over the country about improving online presence with his digital marketing techniques. With the ever-changing digital world, Nick strives to deli...
Over the last 7 plus years, Nick has helped thousands of companies all over the country about improving online presence with his digital marketing techniques. With the ever-changing digital world, Nick strives to deli...
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November 18, 2022 • 26 mins
Thank you to all who joined our inaugural Mastermind Session. Join our mailing list to get information on how to register for our next session.
Today's mastermind we tackled the complex topic of recruiting caregivers. This is something that many agencies struggle with, but today we are joined by Samuel Sanchez, co founder of @Augusta and digital marketing / caregiver expert to help us navigate the process.
Want to learn more abo...
Today's mastermind we tackled the complex topic of recruiting caregivers. This is something that many agencies struggle with, but today we are joined by Samuel Sanchez, co founder of @Augusta and digital marketing / caregiver expert to help us navigate the process.
Want to learn more abo...
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October 7, 2022 • 24 mins
Home Care Growth: Scaling with Automation
Knowing the difference between growth and scale can have a significant impact to your senior care business, especially in the home care space. Today we will talk with David Schwartz about how to utilize technology to streamline repetitive services, grow your revenue and reduce recruitment costs in your agency.
Contact David:
dave@getschwartz.com
(973) 531-7317
________________________________...
Knowing the difference between growth and scale can have a significant impact to your senior care business, especially in the home care space. Today we will talk with David Schwartz about how to utilize technology to streamline repetitive services, grow your revenue and reduce recruitment costs in your agency.
Contact David:
dave@getschwartz.com
(973) 531-7317
________________________________...
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October 3, 2022 • 22 mins
Sarah is an expert in relationship building sales tactics in the home care space and today she will discuss with us why it makes sense to be that resource for your referral partners. Let's discuss how to improve your marketing outcomes by making their life easier.
Connect with Sarah
https://www.facebook.com/sarah.m.christ
https://www.linkedin.com/in/sarahchristbarker/
Learn more about the Senior Care Sales Solutions Academy
Application...
Connect with Sarah
https://www.facebook.com/sarah.m.christ
https://www.linkedin.com/in/sarahchristbarker/
Learn more about the Senior Care Sales Solutions Academy
Application...
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September 12, 2022 • 47 mins
You need to plan for the exit the minute you start your agency. This is something I always say to anyone asking me about starting a home care business. In this episode we talk with Wealth Manager and Exit Strategy expert Michael Ringel of Strategies for Wealth to discuss the top 3 considerations when selling your senior care business and how to avoid some of the more common pitfalls.
Michael Ringel, RICP®, CDFA®, CExP™
Helping Peopl...
Michael Ringel, RICP®, CDFA®, CExP™
Helping Peopl...
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September 3, 2022 • 54 mins
We are back on our regular schedule for Facebook Live Sessions. We will be live every Saturday at 9:30 AM EST in our Facebook Group (link below). This session we answered questions about caregivers, recruitment and retention, and home care marketing as well as taking view questions.
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg
Website:
https://www.thebrionesgroup.com
LinkedIn
https://www.linkedin.com...
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg
Website:
https://www.thebrionesgroup.com
https://www.linkedin.com...
Mark as Played
July 22, 2022 • 46 mins
Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.
https://bit.ly/AvatarOpt
00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shamele...
https://bit.ly/AvatarOpt
00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shamele...
Mark as Played
July 22, 2022 • 46 mins
Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with te...
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First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A.
00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg
Website:
https://www.th...
00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg
Website:
https://www.th...
Mark as Played
July 9, 2022 • 43 mins
Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes.
This is a replay of our Facebook group Live training.
Sign up with EZactis (Background Checks)
https://c...
This is a replay of our Facebook group Live training.
Sign up with EZactis (Background Checks)
https://c...
Mark as Played
When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.
00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Ide...
00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Ide...
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June 14, 2022 • 29 mins
Franchisor Blog Post
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors
Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.
Want an i...
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors
Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.
Want an i...
Mark as Played
June 3, 2022 • 47 mins
Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency.
From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, P...
From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, P...
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May 26, 2022 • 16 mins
We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?
Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home c...
Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home c...
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April 29, 2022 • 28 mins
Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here:
https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook
Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-...
https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook
Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-...
Mark as Played
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