July 22, 2022 • 46 mins
Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.
https://bit.ly/AvatarOpt
00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro
https://bit.ly/AvatarOpt
00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro
Mark as Played
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