August 1, 2022 • 47 mins
A presentation by Luca Cottini (PhD). Delivered on June 24, 2022 at the Superyacht Design Festival, organized in Milan by Boat International Media Company.
* Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation
* Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it?
* The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model
* The Italian vs the anglo-salon approach to #innovation
* Objects as #storytelling devices: from decoration to personification. The object as a living actor
* How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi)
* Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning
* The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling
* Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre
* Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture
Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!
* Industria (industriousness) and cultura (cultivation): the 2 concomitant faces of value creation
* Italian #design is not "Made in Italy". What makes on object Italian? What does "Italian" add to it?
* The origin of Italy's distinction. From an incomplete industrialization to a unique industrial model
* The Italian vs the anglo-salon approach to #innovation
* Objects as #storytelling devices: from decoration to personification. The object as a living actor
* How can an #object (or a story) achieve eternal freshness? The parallel path to creativity of the writer and the #designer (the models of originality of Dante, Petrarch, Ariosto, Tasso, and Collodi)
* Design as a #philosophy of gesture: the empowerment of objects from use to lasting meaning
* The boat as a complex #architecture of meaning and a synthesis of functionality and storytelling
* Three assembling sites of Italian #yachting: the fabbrica, the court, and theatre
* Yachts as #opera houses, combining different "works" in a unique synthesis of industry & culture
Visit the official webpage at www.italianinnovators.com to find out more about the project and sign up for the newsletter of the show. Check out the video version of the episode on YouTube and subscribe to the Italian Innovators channel to receive notification of new episodes and lessons. Thanks for listening!
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