The joy of Italian dresses. The art of Italian living (A presentation by Luca Cottini, PhD)
* A stroll through #Florence. From the 13th century (Dante's house, the Bargello) to 15th century city (Brunelleschi's dome, Palazzo Pucci)
* Aristocracy & #fashion, Renaissance & #modernity. The Florentine upbringing of Emilio Pucci
* Pucci's American discovery. From the winter olympics of 1932 to his studies Reed College
* From #sports to #aviation. How a pilot become a smuggler and a spy. Pucci and the Ciano affair.
* The postwar years. From stretchable ski suits to #swimwear. From Capri to Rome and back to Florence. Pucci's impact on the birth of Italian #moda and the #design of dolce vita
* The American success of Pucci. From airplane uniforms to car interiors, from Marilyn Monroe's dresses to the logo of the Apollo 15 mission
* The secret recipe of Pucci's success. The primacy of #color, the joy of Italian living
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