April 1, 2023 • 12 mins
The creative compass of Ferrero (A presentation by Luca Cottini, PhD)
* Finding the recipe. How Pietro Ferrero arrived to the hazelnut and cocoa paste
* The early years. The marriage of Piera and Pietro, the birth of Michele, three entrepreneurial failures, and the return to Alba
* The Langhe and Italy’s civil war. From WWII to reconstruction (1943-1945)
* The post-war birth of the Giandujot (the forerunner of Nutella) and the foundation of the Ferrero chocolate company
* A new model of social reconstruction. To work, create, and give (from the early days to the Ferrero foundation)
* Piera’s presidency and Piera’s legacy. A remarkable story of female entrepreneurship
Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!
* Finding the recipe. How Pietro Ferrero arrived to the hazelnut and cocoa paste
* The early years. The marriage of Piera and Pietro, the birth of Michele, three entrepreneurial failures, and the return to Alba
* The Langhe and Italy’s civil war. From WWII to reconstruction (1943-1945)
* The post-war birth of the Giandujot (the forerunner of Nutella) and the foundation of the Ferrero chocolate company
* A new model of social reconstruction. To work, create, and give (from the early days to the Ferrero foundation)
* Piera’s presidency and Piera’s legacy. A remarkable story of female entrepreneurship
Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!
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