Creating a Franchise Culture of Trust

Join host Dave Hansen as he talks to Stefan Figley, President of 1800 Pack Outs, about transforming franchising into a people-centric business. Stefan, a former professional tennis player and marketing analytics expert, shares his journey from working with Terminix/Service Master to becoming the CMO of Merry Maids and, ultimately, the President of 1800 Pack Outs.

Here are some episode highlights:

• Creating Trust: Stefan explains that trust begins with the sales process and is all about delivery. He emphasizes the importance of owning your mistakes, using your Franchise Advisory Council (FAC), and getting your hands dirty to build trust and a strong relationship with your franchise owners.
• Fostering Innovation: Innovation is essential for the growth and success of a franchise system. Stefan discusses the need for a process to collect feedback and innovative ideas from franchise owners. He also shares how to properly conduct brainstorming sessions and use the FAC to prioritize and implement innovative ideas.
• Communication is Key: Effective communication is crucial for restoring trust, motivating people, building a collaborative network of franchise owners, and balancing innovation and conformity.

Stefan shares insights on how to communicate openly and honestly through every channel, and the importance of apologies in restoring trust. Tune in to this episode to learn valuable lessons on building trust, fostering innovation, and effective communication in the franchising business from Stefan Figley, a leader with a super-power in working with people.