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April 22, 2021 30 mins
For new entrepreneurs, marketing can be intimidating. You created a product or service, now how do you sell it? In this Episode, Murray and Erik discuss the power of story branding. Find out how Erik and Murray are implementing story branding into their own side hustles.

3 Key Takeaways:

1. Focus on the aspects of your product or service that help people solve a problem.

2. Clarify your message on your website and social media so customers hear a simple message.

3. Learn what mistakes hosts Erik and Murray made with their own websites and how they are implementing story branding into their websites.

Samantha Knock (Copywriter) website here: https://www.samanthaknock.com

Resources: Building a Story Brand by Donald Miller: https://buildingastorybrand.com/

Watch the podcast on YouTube: https://www.youtube.com/channel/UChHcWpeUKLHxXhZ88D77wqQ

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