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February 17, 2020 16 mins
Over the next four weeks, we’re taking a dive into the wild world of social media strategy with a focus on powerful storytelling. Purposeful brands have purposeful stories to share, and those stories can create invaluable connections with an invested audience. Week 1 is all about value-driven content—the fun, useful, intentional content that hooks your audience by giving them a taste of the wisdom you have and they need. We’ll discuss some ways we use value-driven content in our careers and strategies you can use to truly engage your social media audience.
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