January 25, 2024 • 20 mins
We delve into the intricacies of pipeline and revenue production in B2B Tech Sales with a special focus on B2B SaaS reviews. Our guest, Joe Kevens, founder of B2B SaaS Reviews and Director of Demand Gen at Partnerstack, brings a wealth of knowledge on the subject.He highlights the evolving nature of the buyer journey, stressing the increasing reliance on peer reviews and third-party sites in decision-making processes.
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.