January 23, 2024 • 19 mins
In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers.
Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.
She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.
She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.
Episode Notes:
00:00 - Introduction and Background
01:00 - Building Fluencer Fruit
03:02 - The Need for Tools in the Amazon Influencer Program
04:11 - Marketing Challenges
05:24 - The Importance of Video in Amazon Listings
08:19 - The Impact of Video on Sales and Returns
09:47 - Amazon's Response to Video Trends
13:20 - How Sellers Can Get Videos on Their Listings
14:14 - Case Study: Increase in Sales with Influencer Content
18:13 - Using Fluencer Fruit for Optimization
19:27 - The Future of the Amazon Influencer Program
21:24 - Expansion of the Influencer Program Internationally
22:35 - Closing Remarks
LinkedIn: linkedin.com/in/liz-saunders
Website: www.fluencerfruit.com
Related Post: Leveraging User-Generated Content to Boost Amazon Sales
Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit.
She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns.
She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions.
Episode Notes:
00:00 - Introduction and Background
01:00 - Building Fluencer Fruit
03:02 - The Need for Tools in the Amazon Influencer Program
04:11 - Marketing Challenges
05:24 - The Importance of Video in Amazon Listings
08:19 - The Impact of Video on Sales and Returns
09:47 - Amazon's Response to Video Trends
13:20 - How Sellers Can Get Videos on Their Listings
14:14 - Case Study: Increase in Sales with Influencer Content
18:13 - Using Fluencer Fruit for Optimization
19:27 - The Future of the Amazon Influencer Program
21:24 - Expansion of the Influencer Program Internationally
22:35 - Closing Remarks
LinkedIn: linkedin.com/in/liz-saunders
Website: www.fluencerfruit.com
Related Post: Leveraging User-Generated Content to Boost Amazon Sales
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.