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June 23, 2019 32 mins
Broadcasting social media versus connecting.

Aliza Sherman and Danielle Smith discuss how to collaborate with a co-author or co-creator through virtual means. In this archived broadcast, they discuss the fluidity of social media, how brands can be responsive to customers, and that choosing a tech-savvy individual to work your social media doesn't mean they know how to connect.

Their books: MOM, Incorporated and Social Media Engagement for Dummies.

https://vivial.net/blog/social-media-engagement-qa-with-aliza-sherman-and-danielle-smith/
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