March 25, 2024 • 59 mins
The "Dumb Ways to Die" campaign launched in November 2012 by Metro Trains in Melbourne, and by the end of next year, it cemented itself as a legendary advertising campaign. Its viral success not only promoted railway safety, but also earned international acclaim for its creative approach, becoming an iconic example of effective public service announcements and a billion parodies.
Join Holly & Matthew as they delve into its viral success and profound impact on public awareness, illuminating the intersection of creativity and public safety advocacy in contemporary advertising discourse.
Become a supporter of this podcast: https://www.spreaker.com/podcast/weird-crap-in-australia--2968350/support.
Join Holly & Matthew as they delve into its viral success and profound impact on public awareness, illuminating the intersection of creativity and public safety advocacy in contemporary advertising discourse.
Become a supporter of this podcast: https://www.spreaker.com/podcast/weird-crap-in-australia--2968350/support.
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.