Ampel Audio

Robin Scarborough is the co-founder and managing director of StudioSpace, an innovative on-demand marketplace for marketing, digital, and creative services based in Australia. Often described as a "dating app" for agencies, StudioSpace connects clients with top-tier marketing, digital, and creative agencies for projects such as marketing campaigns, brand refreshes, new websites, and digital product develop...

Listen to Chief Audio Officer chat with Head of Brand and Communications at hipages, Carolin Sternberg-Heyze.

Ampel is thrilled to have worked with the wonderful team at hipages to create a new sound for their radio and audio marketing program. Ampel were engaged to help hipages create two compelling radio ads that stood out, made and impact and made their marketing dollars work harder.  Not only did we create two fun, witty and ...

This episode of So You Wanna Make a Podcast covers Sonic Branding, including:

• Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
• Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mne...

If everyone's making a podcast then yours will need to sound different to get your audio-ence to listen. 

So You Want To Make A Podcast discusses the costs of production when making a podcast, which depends on the format: chatcast, storycast, or sonic reels. Remember to factor in marketing costs (30-50% of production budget) and consider paid ads or content promotion. 

Want to know more about why and how to make a po...

So you wanna make a podcast - but have no idea what a podcast is? Josh Butt, Ampel's Chief Audio Officer will be your guide on how to start thinking in audio.

Here's a quick rundown of the different podcast styles you can choose from:

1. FauxCast: This is where you pretend you have a podcast and just create social m...

In this episode of Hear The Experts, Josh interviews Elie Esakoff, Creative Director of Studio Swish, a branding agency specialising art direction for food and hospitality brands. Elie shares insights on the role of design and branding in the food and hospitality industry. They discuss the importance of visual and auditory elements in creating a cohesive and immersive experience for customers in restaurants.

Elie shares his thought...

Welcome to a special episode of Tank Stream Speaks, where we're flipping the script a bit. In this episode, Host Bradley Delamare has Josh Butt, Tank Stream Studio Lead and Founder of Ampel in the hot seat. Josh joins Brad for a captivating conversation that explores the world of audio, podcasts, and branding. Discover the significance of podcasts for businesses, emerging trends, and the power of Sonic logos. Josh shares his favour...

This month in Ampel's series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up Melodie. Melodie is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for storytellers. With an exclusive catalogue featuring 20,000+ tracks & stems from award-winning composers (updated weekly), simple li...

In this episode of Hear the Experts Here, Josh talks to Arielle Nissenblatt, the Head of Community and Content at Squadcast, Founder of Earbuds Collective, Host of the Trailer Park podcast, and general all round podcasting expert. They discuss common questions asked by podcasters, like why having a podcast for the sake of having one can be a good enough reason, how brands can use instructional audio to improve their branding, and h...

Ampel presents the first of our "Hear the Experts Here" proudly featuring Tom Webster. Tom is probably the leading podcast industry market researcher with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio indust...