Ampel Audio
We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. Check out our website here: https://ampel.com.au Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website.
Episodes
https://www.expandingmedia.org/freestyletv
A manifesto for creating high-quality, low-cost television for the digital age.
Written by Julie Eckersley with Dr Austin Hayden.
About Julie Eckersley: Julie’s career in the film and television industry spans 20 years to date. She has Produced and Executive Produced over 70 hours of television. She started her career as an actor touring nationally and internationally, with a specialty ...
Robin Scarborough is the co-founder and managing director of StudioSpace, an innovative on-demand marketplace for marketing, digital, and creative services based in Australia. Often described as a "dating app" for agencies, StudioSpace connects clients with top-tier marketing, digital, and creative agencies for projects such as marketing campaigns, brand refreshes, new websites, and digital product develop...
Listen to Chief Audio Officer chat with Head of Brand and Communications at hipages, Carolin Sternberg-Heyze.
Ampel is thrilled to have worked with the wonderful team at hipages to create a new sound for their radio and audio marketing program. Ampel were engaged to help hipages create two compelling radio ads that stood out, made and impact and made their marketing dollars work harder. Not only did we create two fun, witty and ...
This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
- Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
- Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mne...
If everyone's making a podcast then yours will need to sound different to get your audio-ence to listen.
So You Want To Make A Podcast discusses the costs of production when making a podcast, which depends on the format: chatcast, storycast, or sonic reels. Remember to factor in marketing costs (30-50% of production budget) and consider paid ads or content promotion.
So you wanna make a podcast - but have no idea what a podcast is? Josh Butt, Ampel's Chief Audio Officer will be your guide on how to start thinking in audio.
Here's a quick rundown of the different podcast styles you can choose from:
- FauxCast: This is where you pretend you have a podcast and just create social m...
In this episode of Hear The Experts, Josh interviews Elie Esakoff, Creative Director of Studio Swish, a branding agency specialising art direction for food and hospitality brands. Elie shares insights on the role of design and branding in the food and hospitality industry. They discuss the importance of visual and auditory elements in creating a cohesive and immersive experience for customers in restaurants.
Elie shares his thought...
Welcome to a special episode of Tank Stream Speaks, where we're flipping the script a bit. In this episode, Host Bradley Delamare has Josh Butt, Tank Stream Studio Lead and Founder of Ampel in the hot seat. Josh joins Brad for a captivating conversation that explores the world of audio, podcasts, and branding. Discover the significance of podcasts for businesses, emerging trends, and the power of Sonic logos. Josh shares his favour...
This month in Ampel's series Hear the Experts Here, we interviewed co-founders Evan Buist and Andy Wilson from the Aussie tech-music start-up Melodie. Melodie is the music behind many of Australia’s best marketing, podcasts and more. Melodie provides unlimited access to high-quality stock music for storytellers. With an exclusive catalogue featuring 20,000+ tracks & stems from award-winning composers (updated weekly), simple li...
In this episode of Hear the Experts Here, Josh talks to Arielle Nissenblatt, the Head of Community and Content at Squadcast, Founder of Earbuds Collective, Host of the Trailer Park podcast, and general all round podcasting expert. They discuss common questions asked by podcasters, like why having a podcast for the sake of having one can be a good enough reason, how brands can use instructional audio to improve their branding, and h...
Ampel presents the first of our "Hear the Experts Here" proudly featuring Tom Webster. Tom is probably the leading podcast industry market researcher with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio indust...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.
"SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Subscribe to SiriusXM Podcasts+ to listen to new episodes of SmartLess ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!