Brand-Forward Leadership

Your host, Gerry Foster, talks with the Founder of Katrina Purcell LLC, Katrina Purcell. Katrina Purcell is a consultant for nonprofits and small tech companies. Katrina shares her journey to self-employment, emphasizing her expertise in transforming chaotic environments into structured, efficient operations. She discusses symptoms of organizational chaos, the importance of understanding both technology and processes and her unique...

Your host, Gerry Foster, talks with the Founder of Leap To Your Success, Jaclyn Strominger. Jaclyn emphasizes the importance of identifying what truly excites and motivates you. This is the first step towards turning your passion into a profitable venture. To discover your passion, engage in self-reflection by taking time to reflect on your interests, hobbies, and activities that make you feel fulfilled. Seek feedback from friends,...

Your host, Gerry Foster, talks with the CEO and Founder of Transdefy, Leenna Jayachaandran. Leenna's company, Transdefy, focuses on helping organizations mitigate challenges, upskill their teams, and stay aligned with evolving trends in the selling and buying landscape. With nearly 30 years of experience in sales, Leenna leverages her deep understanding of the science of selling to guide her clients toward success.

To learn more abo...

Your host, Gerry Foster, talks with the Owner of Rock Solid Administration, Lindy Rock. Lindy's company, Rock Solid Administration, specializes in helping leaders organize, promote, and scale their brands through administrative services, technical support, and automation.

One of the standout features of Lindy's company is how they adopt a collaborative approach where team members share insights and solutions through Slack channels,...

Your host, Gerry Foster, talks with the Wellness Consultant, Natalia Schifini. Natalia’s diverse background in personal training, wellness coaching, hands-on healing, hypnotherapy, and neuro-linguistic programming (NLP) equips her with a unique skill set to address various aspects of health. Her holistic services are designed to help women increase performance and achieve their dreams by addressing the root causes of their challeng...

Your host, Gerry Foster, talks with the Bestselling Author, Speaker, and President of American GPR & Coring, Chelsea Husum. Chelsea is not your typical construction company owner. With a background in Spanish and broadcast journalism, her path to entrepreneurship was anything but conventional. After a stint in experiential marketing and a decade as a high school Spanish teacher, Chelsea found herself yearning for a change. Desp...

Your host, Gerry Foster, talks with the Intuitive Business Success Coach, Messaging Strategist, and CEO of The Xennial Traveler, Lori Konkler. Lori brings a wealth of knowledge and experience. The Xennial Traveler is not just any company; it's a coaching, consulting, and event company that specializes in working with female entrepreneurs, particularly those in service-centered businesses like coaching, consulting, event planning, a...

Your host, Gerry Foster, talks with the Owner and CEO of Jetset World Travel, Lindsey Epperly. Jetset World Travel isn't your typical travel agency. They've taken the concept of luxury vacations and turned it into an art form, crafting four and five-star experiences that are as unique as their clients. Lindsey explains that their definition of luxury comes from the ratings of hotels, cruise lines, and tour companies, ensuring that ...

Your host, Gerry Foster, talks with the CEO of Core Matters, Ryan Englin. Ryan's journey is one that resonates with many entrepreneurs. Growing up in a blue-collar household, Ryan witnessed firsthand the challenges his father faced in maintaining a reliable team. This personal experience planted the seeds for what would become Core Matters. About a decade ago, Ryan founded the company with a mission to partner with businesses in th...

Your host, Gerry Foster, talks with the Founder and Principal Coach of The Serving Way, Chris Thyberg. Chris is a beacon of guidance for leaders aiming to foster workspaces where enthusiasm, growth, and psychological safety are the norm. With a rich background in higher education and global educational nonprofit leadership, Chris has witnessed firsthand the power of influential leaders who prioritize the well-being and development ...

Your host, Gerry Foster, talks with the Bestselling Author, Publisher, and Coach of Aurora Corialis Publishing, Cori Wamsley. Cori Wamsley, hailing from Pittsburgh, Pennsylvania, shares her company's mission: helping individuals with transformational stories to publish books that resonate with their audience. As a writing coach, Cori guides non-fiction writers—particularly coaches and speakers—through the entire publishing process....

Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, a...

Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tusc...

Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.

A strong LinkedIn pr...

Your host, Gerry Foster, talks with the CEO of IROC Marketable Business Solutions, Cori Fonville Foster. Cori's company, IROC Marketable Business Solutions, based in Virginia, serves clients across the United States, focusing on the power of organic marketing. She's passionate about helping entrepreneurs utilize their existing resources and networks to reach potential clients without breaking the bank. During our conversation, Tori...

Your host, Gerry Foster, talks with the CEO of TeamBuilding, Michael Alexis. Michael's path to becoming the CEO of a leading team-building company is as intriguing as it is inspiring. Transitioning from a career in law to marketing, and finally to team building, Michael, alongside co-founder Tasha Dusky, has propelled Teambuilding.com to remarkable heights. Tasha's expertise in positive psychology has been instrumental in shaping t...

Your host, Gerry Foster, talks with the Founder and CEO of Virtual Latinos, Jaime Nacach. Virtual Latinos isn't just any recruitment agency. It's a bridge between two worlds, connecting skilled professionals from Latin America with US companies aiming to grow efficiently. Jaime, based in San Diego, has built a platform where businesses can save time and money without compromising on talent quality. The range of virtual professiona...

Your host, Gerry Foster, talks with the CEO of Catapult Bookwriting, Mike Ulmer. Mike specializes in helping individuals uncover and share their unique stories, a skill that is invaluable in the world of branding. In this blog post, I'll share some of the key insights from our discussion, which touched on everything from baseball to taxation.

Mike delved into the importance of having a signature story and how it can be leveraged in ...

In this episode, your host, Gerry Foster interviews Reverend Lynita Mitchell-Blackwell, an intuitive business coach. Reverend Mitchell-Blackwell shares her personal journey from burnout to fulfillment, and how this led to her current work helping others achieve balance and joy in their lives. She discusses her Live Life on Fire process, her approach to coaching, and the importance of separating self-esteem from worldly success.

The...