The Marketing Mirror

The Marketing Mirror

The Marketing Mirror promises to deliver insights, ideas, and strategies—simple to complex— to unravel marketing secrets to infuse into your business every day. Join Sue-Ann Bubacz and friends on a journey into The Marketing Mirror to reflect on how to effectively improve your marketing to win more business. And hearts. Creator and Host, Sue-Ann's Mini Bio: Sue-Ann Bubacz is an experienced and in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. Her unique talents and vast experience allow Sue-Ann to quickly adapt and understand a wide range of industries and topics with an uncanny ability to mirror the voices of client businesses for stunning results in building brands. Connect with Sue-Ann via her website: https://writemixforbusiness.com or on social media: Twitter LinkedIn Facebook

Episodes

111. How to Leverage Your Content to Power Your Marketing

May 16, 2024 • 26 mins
Empower Your Marketing by Fully Leveraging Your Content and Building Relationships and Community… the Castmagic Story…  Greg Wasserman is on a mission to empower your Marketing by fully leveraging your content. Use the Castmagic AI software— one of the best there is— to optimize your time and productivity while delivering customized content repurposed in a shockingly personalized and unique way. Thanks, Castmagic!   🪄 Turn one p...
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110. Building Engagement & Influence with Podcasting

April 30, 2024 • 28 mins
In today's interview, Joie Gharrity shares all the inside secrets and scoops from PODFEST 2024. Joie, founder of the SWE-- Superstar Women Entrepreneurs Media Network-- a Livestream and Podcast Destination created by and for women entrepreneurs. Every week, they deliver 15-minute segments from amazing content creators who are successful women entrepreneurs, sharing insights and tips on business, health, marketing, wellness, publish...
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109. Use Human Centered Design to Create Action

April 11, 2024 • 23 mins
When I'm creating anything or writing to connect with people, I keep this framework— the Octalysis Principle— in mind. Especially if you want a person to take an action after experiencing your content, this theory will serve you well, so it's worth learning a little bit about. I'm excited to introduce you to Yu-kia Chou's Octalysis Framework so you begin to think about how to design things to serve a higher intent... that of the h...
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108. Secrets to UX Design with Philip Wallage

April 1, 2024 • 44 mins
The Marketing Mirror with Sue-Ann brings you world-class UX Design professional, Philip Wallage of https://btng.studio in the Netherlands, to uncover the answer to questions like: ❓What is UX (user experience) Design; and how can you optimize it? 📝 Here is the outline of the questions Philip was gracious enough to explain, explore, discuss, and share intriguing stories around: a. What part does UX play in digital marketing? b. How...
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107. Castmagic Conquers Your Content Needs

March 24, 2024 • 32 mins
Learn the reasons WHY Castmagic isn’t your usual AI tool; and is therefore my preferred choice for repurposing media content. The reasons I love Castmagic are many but, here are the top 3: 1- The real magic that sparks Castmagic and ignites your AI content output is one unique ingredient: YOU! 2- Customization and personalization are built right into Castmagic allowing your voice to shine in a way that speaks directly to your peep...
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106. 5 Tips for Your Business Blog in 2024

February 5, 2024 • 9 mins
Remember that “connecting is the magic,” whether you are creating content for your blog, your YouTube channel, podcasts, events, or whatever… AND for your website, your blog is the core content hub and activity center for engaging with people, introducing them 24/7 to your business, products/services, industry, and brand. Your blog gives you SEO (or search engine optimization) juice to help people find you, fuels your content and...
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105. Unlock Creativity in Business with Lee Love | The Marketing Mirror

January 30, 2024 • 57 mins
Lee Love is a brilliant proponent for Creativity in Business and shares a thoughtful conversation drawn from his extensive background and experience in creative and business roles. Creativity belongs in business and is an everyday thing, but Lee shares a whole bunch of valuable information for how your business can adopt and foster a creative mindset. Optimizing creativity for your business and brand helps you stand out in your ind...
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104. The Future of Blogging with Blogging Pro Lisa Sicard

December 28, 2023 • 31 mins
How will blogging fare in 2024? The Future of Blogging with Lisa Sicard of Inspire to Thrive, and featuring Henneke Duistermaat of Enchanting Marketing, discusses the relevance of blogging, noting the challenges and expectations for 2024's blogging outlook. Many thanks to these top bloggers and fabulous colleagues!! Following are the important links from today's discussion on best practices and insights on the future of blogging— ...
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103. Digital Media Predictions

November 30, 2023 • 12 mins
In The Marketing Mirror Predictions Episode Sue-Ann shares her 2024 Prediction for the "100 Livestreaming and Digital Predictions" 4th edition by Ross Brand. Grab Ross' trilogy: https://amzn.to/3IVERDi  I’m sticking with this thought; technology is about connecting with humans, making things easier for people through automated systems and processes, and speeding up things to save the most precious of all resources— your time. But, ...
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102. The Power of Audio Branding with Jodi Krangle part 1

November 14, 2023 • 31 mins
Your audio brand strategy, sonic logo (audio tagline), and other key audio components central to your marketing efforts and establishing your brand voice (literally) are often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. For Jodi’s business, one of the audio components for marketing her brand is hosting a podcast, appropriately called Audio Branding… the Hidden Gem of Marketing… But, y...
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101. Thank You Marketing

October 31, 2023 • 29 mins
When you flip your marketing mindset, marketing is a whole lot easier! And Sue-Ann Bubacz explains why in this first Episode of The Marketing Mirror, a brand new podcast filled with insightful marketing discussions backed by tons of real-world marketing experience, data, and resources. Just a few gems from Sue-Ann's introductory show: The Marketing Mirror... because everything you do reflects your business and brand. Flip Your M...
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100. The Marketing Mirror - Official Trailer

October 27, 2023 • 2 mins
Sue-Ann introduces Write Mix for Business and The Marketing Mirror, where every week, she’ll take you on a short journey to discover the secrets for creating Marketing Magic for YOUR business or brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
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