For this episode, David is joined by Everett O'Keefe, a best-selling author who is the CEO of Ignite Press. Everett speaks about how he helps people to carry their message into the world, by authoring books.
He explains why books are still the most powerful way to reach and touch others in a way that motivates them to act. Everett explains how someone who has never authored a book before can quickly do so.
KEY TAKEAWAYS
- For centuries books have been connecting people and they are still an incredibly powerful medium.
- As we read, we fill in the blanks, and we co-create with the author. People support what they create.
- Reading requires you to engage actively, in a way watching a video doesn´t. Video and audio can easily turn into background noise.
- Most authors should voice the audio version. Authenticity matters.
- If you have a message to deliver you also have to have the willingness to put yourself out there.
- Choose one person and write for that person. They are your avatar.
- Being authentic is crucial.
- Dictating your book instead of typing it out is faster. With the added advantage that you naturally use the language you normally do. Language that resonates with the people you are trying to reach.
- Often, the content in blogs, podcasts and other material can quickly and easily be turned into a best-selling book.
BEST MOMENTS
‘When someone's reading their book, it's like, they get to whisper in their reader's ear for hours.’
‘You will speak of course, most clearly to that avatar, but you're going to pull other people in.’
‘Having a purpose that is a direction enables you to retain that sense of contribution.’
EPISODE RESOURCES
Free Copy of Everett´s book - https://mypodcastperk.com/
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ABOUT THE GUEST
Everett O’Keefe: Speaker, Publisher, International#1Bestselling Author Everett O’Keefe is a Wall Street Journal, USA Today, and International #1 Bestselling Author. The Power of the Published is his most recent solo work.
He has also helped create and launch more than100bestselling books for his clients. Everett speaks across the nation on the power of publishing. He is the founder of Ignite Press, a hybrid publishing company that specializes in helping entrepreneurs, as well as business and medical professionals, ignite their businesses by becoming bestselling authors.
Everett is the winner of multiple awards, including the Publish and Profit Award for Excellence in Publishing, the Make Market & Launch It Award for Product Creation, and the Top Gun Consulting Award, among others. He is the co-founder of the Business Accelerator Group, a high-level mastermind group composed of international marketers and publishers.
He also founded the Mastermind Retreat and hosts international mastermind events. In 2019, Everett founded The Book Publishers Network, a group of publishers, publishing consultants, book coaches and other book professionals.In 2020, he founded The Publishers Mastermind in order to help support publishing professionals from around the world.
Everett is sought out as a speaker, coach, and consultant by authors
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