Ep. 1 Double Your Doggy Daycare Business with a Proven Multi-Channel Marketing Strategy

Do you find you work too many hours in your pet business? Do you wish you could charge higher prices for the amazing service you offer? Well, this week’s episode will help you bust out of that long hours/low pay mindset, because Dom is talking to Tim Jackson, a dog behaviourist and doggy daycare owner from the North East of England. Tim started his pet care business as a side hustle to his vet nurse job, eventually adding more services, and staff members until he finally opened his daycare in 2009. He made the classic mistake of thinking he needed to charge low prices, which led to long hours, low profits and staffing struggles. Then Tim invested in a business education that unleashed a passion and a talent for marketing that has transformed the business and elevated him above the competition.  Tune in to discover; From Peanuts to Premium Prices: How Tim went from working long hours and charging low prices to offering premium pet care services Revolutionizing Doggy Daycare: How Tim Jackson re-imagined doggy daycare, transforming it from a basic service to an exciting experience for both pets and their owners. Mastering the Art of Upselling: The secret to introducing irresistible upsells, that significantly boosts revenue while enhancing customer satisfaction. Building a Brand That Resonates: How Tim crafted a compelling brand story that resonates deeply with his target audience, and positioned himself as a local expert through publishing and events. Personalizing Pet Care: Explore Tim's innovative approach to personalizing pet care, creating an unparalleled experience that keeps customers coming back. Mentorship and Growth: Learn about the pivotal role mentorship played in Tim's journey, offering crucial guidance and support that continually pushed him out of his comfort zone And much, much more… Enjoying this podcast? Then please subscribe and leave us a review. You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024.  Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. Featuring a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To inquire about a trade show booth go to Petboardingexpowest.com To find out more about Dominic and his consulting services go to petbusinessmarketing.com Thanks to this weeks guest Tim Jackson. You can find out more about Tim by going to Pets2Impress.com Episode Time Stamps 00.51 - Early reviews for the podcast02.46 - What’s in the latest issue of PB & D magazine06.36 - Meet Tim Jackson, doggy daycare innovator13.25 – Too many services spoil the business22.30 - Tim’s amazing dog daycare upsell offers25.28 – Why enrichment is good for the dogs, staff and profits30.09 – How Tim won pet business marketer of the year33.05 – How writing a book turned Tim into a local, celebrity expert35.42 – Why Tim filmed a Christmas movie42.24 – Building a pet care business around your family44.30 – Coming up next week…