Ep. 14 The Pet Business Social Media Success Strategy: How to Turn Likes into Leads

Are you tired of spinning your wheels on social media without seeing any real growth in your pet care business? Wondering how to effectively convert your social media efforts into tangible business results? Do you feel despondent when your like, loves, hearts and views fail to convert into paying clients? Most pet business owners agree that social media marketing is fast, free and easy to use. But, it’s also noisy, overcrowded, and because all of your competitors are using social, it makes it really difficult to stand out… So, if you’re want to turn likes and views into better customers and bigger profits, then you need to leverage social media into a broader marketing strategy…this episode of the Pet Boarding and Daycare Podcast will show you how.  Dom sits down with Scarlet Rockwood, a leading social media strategist, who will share her proven blueprint for social media success in the pet industry. Get ready to revamp your approach and see real results! In this episode, you'll learn about: Celebration as Strategy: Discover how marking milestones in your business can create buzz and strengthen client loyalty  Beyond Basics: Why simply posting on social media isn't enough—discover strategies to create compelling content that converts. Video Rocks!: Skarlet shares why you should prioritize video content on your social media platforms. Why Social Isn’t Scary: How to easily connect with local pet parents by giving them a behind the scenes ‘peak’ into your business List Building Lessons: Why you should funnel people off Facebook and Instagram and onto your email list.  Marketing Ecosystems: Understand how to integrate your social media with other marketing channels for maximum impact. Social media marketing will be one of the topics being covered at the upcoming Pet Boarding and Daycare Expo in Vegas in May. The expo is a prime opportunity to strengthen industry connections, gain invaluable knowledge, and catalyse business transformation through the power of relationships. To register for this year’s Las Vegas pet boarding and daycare expo, go to petboardingexpowest Thank you to Skarlet Rockwood for sharing her expertise and insights. Learn more about Skarlet at SkarletRockwood If you want to access Dom’s coaching and consulting services, and get more help with growing your pet care business, reach out to Dom at petbusinessmarketing.com/discovery Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Episode Time Stamps 01.00 – Coming up in today’s show… 03.41 – How to use business birthdays to sell services 06.13 - Sponsor Message from Forever Stainless Steel 07.22  - PB & D Magazine May/June rundown 12.00 - How to register for Pet Boarding and Daycare Expo West 13.22 – Meet Skarlet Rockwood, social media expert  19.20 – Why Skarlet niched to the pet industry 27.56 – Skarlets CREATOR signature system 36.53 – Why you need to move people OFF social media 39.25 – Create a club on your email list  42.10 – Don’t forget to register for the Vegas expo!