Ep. 8 Unlocking the Magic in Your Pet Business: Disney-Inspired Strategies for Success

Do you offer outstanding pet care but struggle to communicate what makes you special? Does your marketing lag behind your experience, and are you failing to stand out from the competition? Are you ready to sprinkle some Disney magic onto your pet business but unsure where to start? Then you are in luck, because this week the Pet Biz Wiz brings you an episode packed with marketing strategies swiped straight from the magic kingdom, that you can plug straight into your pet business. You’ll learn how to wow your clients and create ‘story-worthy’ moments that fuel word of mouth. Dom is also joined by Disney customer service expert Vance Morris, a former Disney cast member with a decade of experience enchanting guests behind the berm at Disney. Dom and Vance explore how you apply Disney’s magic formula to your pet boarding and daycare business. You’ll discover Vance's insider tips on creating unforgettable client experiences, using the power of surprise to foster customer loyalty, and designing an environment that turns first-time visitors into lifelong fans. And you’ll learn about the "shock and awe" approach to welcoming new clients, ensuring they recognize immediately that they've chosen the right facility for their furry friends. Plus, Rebecca Shipman from Barkleigh drops in to share what is in the latest issue of the Pet Boarding and Daycare magazine, and gives a sneak peek into the upcoming Pet Boarding and Daycare Expo West in Las Vegas. Tune in to discover: Pet Biz P.R. Hack: How to newsjack everyday stories to help you attract clients and sell more of your daycare services  Disnifying Your Customer Service: How simple changes in your approach can create lasting impressions and elevate your brand. Creating the 'Grand Opening' Feel Every Day: Vance shares strategies to keep your services fresh, exciting, and memorable for both pets and their owners. Marketing Mastery with Vance Morris: Dive deep into crafting messages that speak directly to your clients' needs and desires, with a sprinkle of Disney's storytelling magic Pixie Dust Your Pet Biz Prices: How charging premium prices for your pet care services enables you to offer an elevated ‘memorable’ experience. Magazine Sneak Peak: Discover what cool topics get covered in the latest issue of the Pet Boarding and Daycare magazine. Tune in now, and let us help you transform your pet business into a place where every day feels like the happiest place on earth, for pets and their owners alike. Huge thanks to Vance Morris and Rebecca Shipman for making this such a special show. To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest Huge thanks to this week’s show sponsor Forever Stainless Steel. Forever Stainless Steel is the world’s quality leader in animal bathtubs and related systems. Find out more about how their innovative systems can help your pet business by going to Foreverstainlesssteel.com To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024.  Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com Find out more about Vance Morris by going to VanceMorris Get a FREE copy of Dom’s How to Disnify Your Pet Business Book click here Episode Time Stamps 01.43 – New review for the podcast!02.