Ep. 9 Using Data to Drive Sales in Your Pet Care Business

Struggling to make your pet care business stand out online? Need help with increases sales but don’t know where to start? Want to turn casual one-time sales into a loyal community of clients? Then you are in luck because in this week’s episode Dom is joined by digital marketing expert Joe Meyers. Together they lay out a simple three-step plan to help you identify the hidden opportunities in your operation, so you can turn marketing challenges into business success.  And, in a special edition of Dog News you’ll hear a touching tale of doggy loyalty as Dom interviews Travis Ogden, the daycare owner, whose four-legged client leapt from a car window after an accident, then travelled a mile to reach Travis doggy daycare. This story went viral, highlighting the incredible bond between pet care facilities and their canine clients, and it brought Travis A LOT of media coverage. Tune in to discover;  A Loyal Dog's Safe Haven: Hear how runaway dog Aries, found refuge in her trusted daycare, we speak to the owner Travis Ogden Digital Marketing Deep Dive: Guest Joe Myers reveals how to avoid time-wasting box-ticking activities, and craft a marketing strategy built exclusively for your business needs Sales Systems Self-Assessment: Discover three simple marketing tactics that any pet care business can use to help you make more money, more easily.  Community Connection: Discover the secret sauce to creating an unbreakable bond with your clientele that turns them into passionate advocates for your brand. Sales Without the Sleaze: Simple, effective techniques that empower your team to offer value-added services without any hard sell. 80/20 Digital Mastery: Joe Myers breaks down the key strategies that drive 80% of your marketing results with just 20% effort. Sales Scripting Success: How providing a sales script can empower and encourage staff members to step up when it comes to selling  Tune in now and discover how to critique your own pet business marketing systems using Joe’s simpler three-step system. You’ll also, get a sneak peek into the latest edition of the Pet Boarding and Daycare magazine, which features must-read articles about reducing and reacting and recognizing bloat in your pet care facility, Fern talks about the development of daycare from babysitting to schooling, Eve Molzhon explains the ‘Good’ technique that transforms shy and anxious daycare dogs, and much more… You can subscribe for FREE to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Huge thanks to Travis Ogden and Joseph Myers for making this such a special show. To register for this year’s Las Vegas pet boarding and daycare expo, where Dom will also be speaking, go to petboardingexpowest Huge thanks to this week’s show sponsor Pet Resort Hospitality Group. PRHG are building a family of the highest quality Pet Boarding & Daycare brands in North America. If you want to know what the future of your business could look like if you ever want to sell, then reach out to PRHG by going to petresorts.love To find out more about Dominic Hodgson and his pet business consulting services go to petbusinessmarketing.com You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com Barkleigh’s next big pet boarding expo is Pet Boarding and Daycare Expo West, in Las Vegas, Nevada on May 20-22, 2024.  Pet Boarding and Daycare West is an exciting national conference for professionals in the pet boarding and daycare industry. It features a two-day trade show showcasing the best products and companies in the industry, top industry speakers sharing their expertise, and an awesome line up of educational seminars. To register for the expo or inquire about a trade show booth go to Petboardingexpowest.com Find out more about Joe Myers by going to ShareMarketing Find out more about Travis Ogden by going to HoundsTown