- Jeff (https://www.linkedin.com/in/jeffgreenfield) is the CEO of Provalytics - https://provalytics.com
- Provalytics® is a multi touch attribution & planning platform for a cookieless world
- The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data
- In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world over the last few years and how brands can counter this with smart, AI driven tech to ensure they are spending their marketing dollars as efficiently as possible
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.