Embrace The Suck with #GrowthGuest Corey Nieder

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February 22, 2024 • 33 mins

We are joined by Corey Nieder, Vice President of Sales at PHMG, a leading authority in the world of audio branding. Since joining PHMG in 2016, Corey has been instrumental in driving the company's expansion across North America, particularly marking significant strides in key metropolitan markets like Dallas, Houston, San Antonio, and Austin. His journey from making initial client calls to leading strategic sales initiatives showcases not just his mastery in sales and audio branding but also his ability to identify and develop future sales leaders. Corey's role involves steering PHMG's sales strategies, managing high-profile deals, and leveraging technology and AI to enhance customer engagement through sound, making him a pivotal figure in redefining how businesses connect with their audiences.

Corey introduces the "Embrace The Suck" mentality, a concept that champions resilience and optimism in the face of sales challenges. This mindset is rooted in the understanding that rejection and setbacks are integral to the sales process, serving as opportunities for growth and learning rather than deterrents. By celebrating small victories and approaching each interaction with a fresh perspective, Corey emphasizes the importance of perseverance, adaptability, and maintaining a positive outlook. This approach not only enhances individual performance but also contributes to a culture of continuous improvement and success within teams.