The Category Queen Show

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. 

From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and how it aligns with our mission to help female entrepreneurs magnify their brillian...

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? 

In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. 

This narrative is woven from my personal journey of growth and scale, reflecting back from my first year as a coach, walking away from th...

What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. 

This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed with nothing but a used MacBook and a deep-seated yearning for freedom. 

Fast-f...

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak.

I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. 

But here’s the thing: your unique brilliance is not just necessary; it’s indispensable. And I’m here to guid...

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. 

If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique expertise, you’re not alone. 

This episode will give you the confidence and...

Have you ever felt like your creativity is working against you rather than for you? 

The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brilliance from coming through. But sometimes, it’s a general unawareness or confusion t...

At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals.

In this episode, I share my journey from burnout and stress to a state of joy and peace.

To be honest, my greatest achievements haven't come from mastering the perfect strategy, but from my ...

Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler.

Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your desired lifestyle and offers practical strategies for effectively avoiding burnout and...

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. 

I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. 

Ultimat...

Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. 

Tune into this conversation to simplify you...

What’s the secret to a marketing message that sticks and resonates with a premium audience? 

I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. 

Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your bes...

Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? 

This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. 

Resources Referenced:

Episode 126: 4 Ways to Bridge the Gap Between Your Curren...

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. 

Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.

In this conversation, I dive into the power of strategic positioning and its impact on your coaching busine...

Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings.

In this conversation, I demystify the marketing funnel, break i...

As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. 

Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. 

I’m taking you behind the scenes to give you a real and raw look...

Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience). 

If you’re tired of chasing the algorithm or “posting and praying,...

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. 

Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the d...

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!

In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. 

Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader,...

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. 

In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution...