It's Marketing's Fault

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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands b...

💥Free Leadfeeder Extended Premium Trial 💥

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
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In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphas...

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.

Stephanie highlighted the significance of treating individuals within organizations as brands in their own...

In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.

Kylie explained that Struck specializes in brand transformation fo...

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.

Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete...

In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.

Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journa...

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.

Kevin emphasized the importance of understanding the motivations behind ac...

Guest: Georgia Gibson, Co-Founder of Youni

About the Guest:

• Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and more
• Graduated from Oxford University and saw the need for a centralized platform while organizing events through her various societies and groups
• Launched Youni in Oxford and is expanding to additional universities, taking a bottom-up...

David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.

Key takeaways:

• Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
• People perceive handwritten notes as one of the most personal forms of communication
• Automating handwritten notes helps brands stand out in a crowded inbox
• Nonprofits see significantly higher re-donation rat...

Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon

 Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing. 

 Key topics covered include:

•  What Pairzon is and how it works to connect online and offline customer data
• The importance of understanding the impact of marketing on real-world offline sales
• Why metrics like click-through rate...

Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault.

Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.

Key Points:

Entrepreneurship is a long journey that will make y...

CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.

Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.

They discuss the CX Accelerator and how it provides a community for customer experience professionals who often do...

What is the difference between influencer and affiliate marketing and can they help my business?

Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more.

Enelin discusses how influencer and affiliate strategies can compliment one another and work together. She shares common pitfalls and challenges businesses face with af...

Why are memes so powerful?

Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault.

They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most.

https://lucid.meme/
https://www.instagram.com/lucidmeme/

No more not knowin...

What is creative problem solving?

Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault.

He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions.  He discusses the need for setting boundaries on our time and environment in order ...

Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.

From the podcast:

Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus o...

ADHD is a superpower, not a weakness.

Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault.

She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards strengths. Britta also shares how embracing and openly sharing her ADHD experiences h...

Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.

Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.

Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to...

Building a solid business foundation through strategy and documentation is crucial before focusing on growth tactics like hacks. Consistency comes from doing the non-scalable work upfront.

Marketer and entrepreneur Adriana Tica, joins me on this week's episode of It's Marketing's Fault to discuss this and much more.

She talks about credibility in the marketplace, both its importance and how to build it (or lo...