The Admissions Entrepreneur - A Day In The Life (Hosted by Tom Schenck)

Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment.

Show Tracks:

01:40 The origin of truth tree name

03:00 Why truth tree is successful

05:15 Artificial intelligence and voice first the future of family engagement

22:15 Educating school leadership on the new costs of recruiting

24:00 Clien...

Brett Bodnar - Senior Placement Manager for Educators Ally 

Brett Bodnar is a Senior Placement Manager at Educator’s Ally, a premier educational placement firm. Here she reviews their personalized approach to working with each client’s special needs. She also reviews the key skills schools are now looking for in admission professionals, as well as how they must position themselves to attract these top admission leaders.

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Katie Osgood - Owner, Brookfield School

For over 30 years Katie Osgood and her sister have run the Brookfield School, a very successful proprietary school in Reno NV. As a for-profit institution, learn about the specific advantages that they have brought to their students and parents and how Brookfield School is nimble and well prepared to offer their students key skills to successfully thrive in life.

Show Tracks:

02:44 changes in...

Peter Barron has been a renaissance professional in the field of educational marketing and admissions… he shares the exciting directions of EMA... crucial admissions skills... recruiting generation x and millennial families... becoming a domain expert… how independent skills changed his life… as well as the key cause in his life as a parent

Show Tracks:

5:09 the direction of the enrollment Management Association

9:47 how admiss...

Tracy left the corporate world to pursue her passion for education starting as a public-school math teacher. She rose up the ranks in independent schools and ultimately became the very successful head of Greensboro Day school. One of her philosophies that has continued to bring her success is that she is a relentless communicator and feels that listening is the best way to get to know all those with whom she works, as well as with ...

Head of School Cecil Stodghill share how his extensive work in admissions throughout his career was the perfect preparation for running a school…He also discusses the need for admission officers to have specific sales skills to both bring students into the funnel and keep them through matriculation…and the ultimate power of listening.

Show Tracks:

3:15 admission skills that have helped me become a head

4:21 why admission officers m...

Amy talks about the crucial need to create an authentic story for her school as well as the crucial approach to be a constant seeker of new information and be nimble to make changes when necessary… she also feels that transparency is a key to effective leadership to help the team truly woo parents and their students… she keeps her sanity with good coffee, dog walks grilled pizza, crepes, puzzles and a few episodes of the Gilmore gi...

Bobbi talks about alignment of school mission and the work we do; how the admission profession has to be authentic—you can’t sell a product you don’t believe in… working on an institutional reorganization that focuses on customer-centered service to families…Understanding Budgets...How cooking brings the love to all people…one way cell phone etiquette…and why we must plan for a kinder future and to stand up for others.

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A renaissance educator who shares his experience both as a Dean of Students and Director of and Admissions, and how those skill sets have enhanced his career.  He also explains his view on the importance of truly knowing each child well in order to best engage a family. He also shares the critical success that mentors have played in his life and why regular training and cultural fit are the keys to building a successful team.

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David shares how his immersions in several world cultures lead him to a passion to find the common human touch points for all of us. His skills brought him success on many levels as an admission professional, who has developed a world class process for financial aid and a school wide approach to successful recruiting.

Summary:

How the world teaches humanity…crucial admission skills…admissions vs enrollment management…new age finan...

Anne has upheld the principle that if you engage people through empathy and kindness, be willing to work on nights and weekends and help change lives…you will have a successful career in admissions. For over 30 years her simple yet profound approach had brought her success at across the country.

Summary: The power of her “secret sauce”... the good part of Covid-19… three competitive tennis teams, and words to live by.

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Barbara Egan, Director of Enrollment Management and Financial Aid for Georgetown Day School discusses the challenges and successes of modernizing the admission office under her tenure. She also discusses the crucial skills the new directors of admission must possess in order to be successful, as well as effective staff management and organization. Furthermore, she talks about the need for equitable compensation for admissions profe...

How ISCA meets the crucial needs of board chairs…how boards can best work with Admission offices…Trust your “knowing”… Continua con la forza (Go forward with strength).

Show Tracks:

3:04 New ISCA services

9:46 Top three new chair challenges

13:31 New board configurations

19:00 How to manage board expectations

24:27 How boards can best work with admissions

30:00 Personal and Professional organization…Dance, Tennis and Italian cook...

How admission professionals must really know their school and the courage to present the details… Why sales fundamentals are the new skill set necessary to thrive…why we need kindness now more than every.

Show Tracks:

4:33 History of IECA

15:17 What admission professionals must know

32:02 Balancing personal and professional life

38:47 Secrets of leadership

44:02 What cooking means to me

48:07 My high school years

50:00 Todays inj...

A lifetime in admissions, and how mentor-ship is the secret to a successful career and a fulfilled life. Our guest today is Patrick Finn is a dear friend of mine and I am delighted that he is here with us. today. He founded School Connections in 2007. He created a format that would make it easier and more cost effective for admissions representatives and educational consultants to meet. By the way, I love your company…my school cli...