eCommerce Impact Podcast

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, 

In this episode, we talk about-

• How TikTok changes the way we interact with influencers 
• How to get UGC for your ads via TikTok shop
• How the brand Frost Buddy scaled their business with TikTok shop
• How to ge...

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: 

• Common mistakes people make with Shopify
• Tricks to a more effective Shopify homepage 
• Which review platforms he love
• Tips to improve your performance on Shopify store 
• What to put on your ‘about you’ page
• When should you jump from Shopify to Shopify plus...

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue.

This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows

• What is an email flow 
• How to segment your email list better
• How to send fewer campaigns and still hit the growth goals 
• The five main email flows that an e-commerce company should have
• ...

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to talk about how behavioural economics affect your business and consumer psychology. 

• Secrets of the brain that are most relevant to e-commerce
• How the brain works and how it can be applied to your marketing 
• Why knowing how to communicate with your customers is a game-changer
• User-buyer psychology to get m...

Something a little different this week - a fireside chat between  Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. 

We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. 

Listen up as we cove...

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. 

This is what we cover: 

• How to measure ROI of your organic social - wi...

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. 

In this episode, we dive deep on topics of- 

• Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase
• Why your strategy should be different for loyal customers vs new customers 
• Strategies to convert a one time customer into a loyal customer
• How 5...

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing -  today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. 

• How tradi...

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. 

• How Barry uses ChatGPT to help him research ad ideas 
• How to figure out what your audience wants - by immersing yourself in their whole world. 
• The p...

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. 

• The three most important principles of marketing : Awareness, Nurture and Trust 
• The two main reasons a business will fail
• The most important elements of trust-building in marketing and how you can achieve them. 
• Why ...

In this podcast episode, we cover topics on- 

• At what stage should you start selling their product on Amazon
• What categories of products are best on Amazon
• Why are the the first 18 months crucial 
• Launching your product on Amazon 
• The three C’s of Amazon marketplace: Competition, commercials and competition 
• What is an “A plus content” on Amazon
• What are the biggest challenges DTC brands face 
• Best practices:  Amazon Paid advertising 
• W...

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. 

In this episode you will learn:

• The optimum to start sending out Black Friday emails
• How to segment your email list for peak season success
• How to approach strategy for different segments of your email list
• How to attain more deliverabili...

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. 

We cover: 

• The best tools to track your data 
• How to avoid the mistakes people make with data in their business
• Some GA4 Tips and Tricks
• What are the dif...

This week, join us as we take a deep dive into: 

• How to maximize average order values
• The biggest conversion rate optimization mistakes - and how to avoid them
• How you can review and edit AI-generated content via Optimonk
• How user-centric feature development can help identify features that resonate with your users
• Tackling CRO and Facebook ads challenges
• Understanding the difference between zero party and first party data
• Effecti...

This weeks episode is a special one!

I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on:

• Success we are seeing with Web+Shops Campaigns on Meta
• Demystefying Cost Cap campaigns
• A Tactic for using Bid Caps to speed up ad delivery during a short campaigns
• A strategy for capturing high-quality email audiences - that convert at up to 10%
• How...

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: 

How to make each customer feel like a VIP customer

What stage should brands focus on customer experience 

Why you need to make a detailed map of post and pre purchase customer behavior

The importance of a product feedback loop 

What metrics your CX team should be t...

Show Notes-

Insider secrets to a massive Kickstarter campaign

Pre-campaign preparation and lead generation for Kickstarter

Ekster’s journey: From initial campaign to phenomenal growth

Building a strong team and performance marketing strategies

Mastering the art of advertising and scaling

A peek behind the curtain of an 8-figure creative process 

Nailing short form viral video as a product brand 

Becoming a B Corp: Sustainability...

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. 

If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: 

• The most notable of the 100+ Shopify Updates
• Shopify’s AI assistant- sidekick and how it will actually help you. 
• Shopify’s AI powered tool - Shopify Magic
• Shopify bundles native tool 
• Native Subscription...

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology!

Tune in to find out 

* How emotion and storytelling can be the powerhouse behind your ad success

* Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors an...